To step into Liverpool's "World of Toys" is to enter a world of Discovery, Exploration and Fantasy - a whimsical stage set where exploration, excitement and fun is experienced by all ages in Insurgentes' famed El Puerto de Liverpool Department Store. Different worlds each with its own theme and unique character beckon the visitor to explore the merchandise within specific categories. 'Something for everyone' worlds are created by dramatic visuals depicting game boards, landscapes, and cityscapes, and include: Be A Superhero!, Castle in the Sky!, Under the Big Top (Peluches!), It's a Small World (Bebes)!, Space Age Arcade (Video Juegos)!, Let's Play (Juegos)!, Let's Take A Ride (Vamonos)!, and Our Town (Nuestra Pueblo)!

Impressive to every child, the scale and visual impression is dimensional and at times larger than life, creating a destination for the entire family with a modern, multi-generational appeal.