RYA Design Consultancy was challenged to generate a new prototype for the bebe stores inc./BEBESPORT label. The result was a unique, inspriational lifestyle store catering to the fitness movement of fashionable active women with a youthful, playful attitude. The clean lines of the store's architecture and fixturing suggest the active and sporty nature of the brand while showcasing edgy, evocative fashion with a multicultural appeal. As a sister to the bebe brand, BEBESPORT provides the bebe fashion enthusiast an alternative for the relaxed, casual active time in the bebe woman's day.

RYA designers captured a warm and inviting atmosphere through the use of soft, seductive lighting. Behind this flashy boutique the BEBESPORT woman has the opportunity to explore her multidimensional self (strong, sexy, contemporary, and independent).

The design offers the consumer a new outlook on sportswear that one can achieve long after their shopping experience. BEBESPORT suggests casual, flirty fashion that lives up to the new attitude of the empowered woman with a keen eye for style.